{"id":278,"date":"2017-05-02T12:31:20","date_gmt":"2017-05-02T12:31:20","guid":{"rendered":"https:\/\/sistrannoticias.wordpress.com\/?p=278"},"modified":"2021-08-20T14:53:39","modified_gmt":"2021-08-20T17:53:39","slug":"sistran-participo-de-la-6ta-edicion-de-it-solutions","status":"publish","type":"post","link":"https:\/\/www.sistran.com\/latam\/es\/sistran-participo-de-la-6ta-edicion-de-it-solutions\/","title":{"rendered":"SISTRAN particip\u00f3 de la 6ta edici\u00f3n de IT SOLUTIONS"},"content":{"rendered":"<p style=\"text-align: center;\"><em>\u201cLa Omnicanalidad se nutre en la confianza del cliente\u201d<\/em><\/p>\n<p><strong><u><br \/>\nBuenos Aires, 28 de abril de 2017.<\/u><\/strong><strong>&nbsp;SISTRAN <\/strong>particip\u00f3 con gran \u00e9xito de la 6\u00b0 Edici\u00f3n de IT SOLUTIONS para Compa\u00f1\u00edas de Seguros, Reaseguros y Brokers. Este a\u00f1o, el lema fue \u201cLa transformaci\u00f3n Digital. La tecnolog\u00eda en el foco del negocio\u201d. El evento se realiz\u00f3 el pasado 26 de abril en el hotel NH City, en Buenos Aires y cont\u00f3 con una disertaci\u00f3n sobre Omnicanalidad a cargo de SISTRAN.<br \/>\nMat\u00edas Bianchi, Gerente de Proyectos de SISTRAN, expuso su visi\u00f3n sobre \u201c<strong><em>OMNICANALIDAD &#8211; Ejemplos de un cambio de foco orientado al Asegurado\u201d<\/em><\/strong>. En la misma se plasm\u00f3 el contraste con la Multicanalidad, un concepto maduro en el sector asegurador. Se hizo foco en las virtudes y nuevas oportunidades que brinda la Omnicanalidad, as\u00ed como las problem\u00e1ticas que enfrentan las compa\u00f1\u00edas de seguros en su desarrollo. La Ominicanalidad busca mejorar la comunicaci\u00f3n con cada cliente individual, en tanto se nutre en su confianza. En tal sentido, para mejorar su experiencia, es necesario conocer al cliente y entender su perfil.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.sistran.com\/latam\/wp-content\/uploads\/2017\/05\/matiasbianchi_it-solutions2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-280 aligncenter\" src=\"http:\/\/www.sistran.com\/latam\/wp-content\/uploads\/2017\/05\/matiasbianchi_it-solutions2017.jpg?w=300\" alt=\"\" width=\"548\" height=\"280\"><\/a><\/p>\n<p>Partiendo de la premisa que la confianza se gana sumando buenas experiencias, Bianchi explic\u00f3 que &#8220;existe una demanda real hacia las aseguradoras, por parte de las nuevas generaciones, relacionada con la inmediatez&nbsp;y la eficiencia&nbsp;en la respuesta&nbsp;al momento de interactuar digitalmente. El principal objetivo que pretende alcanzar la Omnicanalidad es lograr una experiencia similar en todos los canales que utiliza el asegurado, disminuyendo el stress que pueda generarse durante los procesos en que necesite asistencia: desde la comparaci\u00f3n de un precio, pasando por la suscripci\u00f3n a una p\u00f3liza o el reclamo de un siniestro. Desde SISTRAN somos conscientes de esta necesidad y trabajamos diariamente para alcanzar esa meta&#8221;.<\/p>\n<p>IT SOLUTIONS es un evento organizado por <em>Pool Econ\u00f3mico<\/em> que re\u00fane a empresas y proveedores, profesionales del seguro y especialistas en tecnolog\u00edas de la informaci\u00f3n.<\/p>\n<p><a href=\"http:\/\/www.sistran.com\/latam\/wp-content\/uploads\/2017\/05\/matiasbianchi_it-solutions2017_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-281 aligncenter\" src=\"http:\/\/www.sistran.com\/latam\/wp-content\/uploads\/2017\/05\/matiasbianchi_it-solutions2017_2.jpg?w=300\" alt=\"\" width=\"560\" height=\"278\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLa Omnicanalidad se nutre en la confianza del cliente\u201d Buenos Aires, 28 de abril de 2017.&nbsp;SISTRAN particip\u00f3 con gran \u00e9xito de la 6\u00b0 Edici\u00f3n de IT SOLUTIONS para Compa\u00f1\u00edas de Seguros, Reaseguros y Brokers. Este a\u00f1o, el lema fue \u201cLa transformaci\u00f3n Digital. La tecnolog\u00eda en el foco del negocio\u201d. El evento se realiz\u00f3 el pasado [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia-es","wow fadeIn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SISTRAN particip\u00f3 de la 6ta edici\u00f3n de IT SOLUTIONS &#8211;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistran.com\/latam\/es\/sistran-participo-de-la-6ta-edicion-de-it-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SISTRAN particip\u00f3 de la 6ta edici\u00f3n de IT SOLUTIONS &#8211;\" \/>\n<meta property=\"og:description\" content=\"\u201cLa Omnicanalidad se nutre en la confianza del cliente\u201d Buenos Aires, 28 de abril de 2017.&nbsp;SISTRAN particip\u00f3 con gran \u00e9xito de la 6\u00b0 Edici\u00f3n de IT SOLUTIONS para Compa\u00f1\u00edas de Seguros, Reaseguros y Brokers. 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