{"id":5449,"date":"2022-12-02T09:41:17","date_gmt":"2022-12-02T12:41:17","guid":{"rendered":"https:\/\/www.sistran.com\/latam\/?p=5449"},"modified":"2025-07-08T12:03:14","modified_gmt":"2025-07-08T15:03:14","slug":"3-desafios-para-afrontar-el-proximo-trienio","status":"publish","type":"post","link":"https:\/\/www.sistran.com\/latam\/es\/3-desafios-para-afrontar-el-proximo-trienio\/","title":{"rendered":"3 desaf\u00edos para afrontar el pr\u00f3ximo trienio"},"content":{"rendered":"

\u00bfC\u00f3mo debe prepararse el mercado asegurador? \u00bfHacia d\u00f3nde se dirige el sector asegurador? \u00bfQu\u00e9 cambios de largo plazo son necesarios para enfrentar la pospandemia? Las claves son conocidas: la digitalizaci\u00f3n, poner al \u201ccliente en el centro<\/strong>\u201d y el respeto a los criterios del ESG<\/strong> que implican la b\u00fasqueda de solidez financiera, <\/strong>el cuidado del medio ambiente <\/strong>y la protecci\u00f3n de talentos<\/strong>. En esta nota, te compartimos algunos aspectos a tener en cuenta respecto de la tendencia de los pr\u00f3ximos a\u00f1os.<\/p>\n

<\/em>Seg\u00fan las previsiones de PwC en su reciente estudio Insurance 2025 and beyond<\/em><\/a>, \u201cen 2025 el 30% de las ventas globales se har\u00e1 a trav\u00e9s de alg\u00fan medio digital\u201d, lo cual confirma una vez m\u00e1s, que la transformaci\u00f3n digital<\/strong> no es s\u00f3lo una moda sino que lleg\u00f3 para quedarse y romper los paradigmas tradicionales.<\/p>\n

    \n
  1. Hoy nadie duda que la digitalizaci\u00f3n<\/strong> es la clave del futuro y que de ella parten muchos de los siguientes cambios que la pospandemia trae aparejados. Invertir en transformaci\u00f3n digital, acompa\u00f1ando la demanda, implica redefinir los procesos y trabajar en los cambios culturales que ello trae aparejado. Ofrecer soluciones en l\u00ednea con respuestas \u00e1giles, acordes y seguras se convirti\u00f3 en un imperativo que relega a las compa\u00f1\u00edas que no se sumaron a\u00fan a la ola digital en la carrera por ganar mercado.<\/li>\n
  2. El cambio de cosmovisi\u00f3n supone poner al cliente en el centro<\/strong>, asumiendo que su satisfacci\u00f3n completa en la relaci\u00f3n con la empresa comienza desde el primer contacto y afecta todo el camino juntos. Es esencial pensar qu\u00e9 necesita el cliente, c\u00f3mo quiere ser impactado y por qu\u00e9 v\u00eda, cu\u00e1l ser\u00e1 su expectativa en cada instancia de contacto, definiendo pain point en el customer journey e intentando minimizar el riesgo de fisura en la relaci\u00f3n.<\/li>\n
  3. Los criterios\u00a0ESG<\/strong> responden, en ingl\u00e9s, a Enviromental, Social y Governance<\/strong>, haciendo referencia a los factores\u00a0que\u00a0convierten a una compa\u00f1\u00eda en sostenible a trav\u00e9s de su compromiso ambiental, social y de buen gobierno, sin descuidar los aspectos financieros.
    \nSe consideran como criterios ambientales<\/strong> dentro de una estrategia ESG aquellas actividades empresariales que tienen un impacto positivo en el medio ambiente, por ejemplo: actuaciones para reducir la contaminaci\u00f3n.
    \nLos criterios sociales<\/strong> aluden a las acciones de la empresa relacionadas con las condiciones laborales y de respeto a los Derechos Humanos, as\u00ed como a la protecci\u00f3n y promoci\u00f3n de la inclusi\u00f3n, brindando espacios de trabajo saludables.
    \nEn cuanto a las cuestiones relacionadas con el gobierno<\/strong> corporativo implica los planes de transparencia y lucha contra las pr\u00e1cticas anti\u00e9ticas.
    \nLa solvencia econ\u00f3mica y financiera expresado como compromiso continuo de una gesti\u00f3n eficiente de los recursos y una planificaci\u00f3n preventiva para detectar posibles riesgos y aplicar medidas correctivas.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u00bfC\u00f3mo debe prepararse el mercado asegurador? \u00bfHacia d\u00f3nde se dirige el sector asegurador? \u00bfQu\u00e9 cambios de largo plazo son necesarios para enfrentar la pospandemia? Las claves son conocidas: la digitalizaci\u00f3n, poner al \u201ccliente en el centro\u201d y el respeto a los criterios del ESG que implican la b\u00fasqueda de solidez financiera, el cuidado del medio […]<\/p>\n","protected":false},"author":4,"featured_media":7058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[],"class_list":["post-5449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacada-es","category-noticia-es","wow fadeIn"],"yoast_head":"\n3 desaf\u00edos para afrontar el pr\u00f3ximo trienio –<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sistran.com\/latam\/es\/3-desafios-para-afrontar-el-proximo-trienio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 desaf\u00edos para afrontar el pr\u00f3ximo trienio –\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo debe prepararse el mercado asegurador? \u00bfHacia d\u00f3nde se dirige el sector asegurador? \u00bfQu\u00e9 cambios de largo plazo son necesarios para enfrentar la pospandemia? Las claves son conocidas: la digitalizaci\u00f3n, poner al \u201ccliente en el centro\u201d y el respeto a los criterios del ESG que implican la b\u00fasqueda de solidez financiera, el cuidado del medio […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sistran.com\/latam\/es\/3-desafios-para-afrontar-el-proximo-trienio\/\" \/>\n<meta property=\"og:site_name\" content=\"SISTRAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sistranconsultores\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-02T12:41:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T15:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sistran.com\/latam\/wp-content\/uploads\/2022\/12\/3-desafios-para-afrontar-el-proximo-trienio.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1094\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" 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